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Photo credit: bellahadid/Instagram
Bella Hadid, the renowned supermodel, is set to make her mark in the beauty industry with her new brand, Orebella. Following in the footsteps of other celebrities like Beyoncé and Brad Pitt, who have successfully ventured into the world of beauty, Bella is gearing up for the launch of her wellness line on May 2. With a teaser Reel posted on her Instagram account, Bella gave her fans a glimpse into what Orebella has to offer. In this article, we will delve into the details of Bella Hadid’s foray into the fragrance and wellness industry and explore what sets Orebella apart from other beauty brands.
The Genesis of Orebella
Bella Hadid has always been a trendsetter and a fashion icon. Now, she is ready to channel her creativity and passion into the world of beauty. Orebella, founded by Bella Khair Hadid, aims to unveil the secrets of personal alchemy. In her Instagram announcement, Bella invited her followers to “reveal your alchemy” with Orebella, hinting at the transformative power of the brand’s products. While the teaser video did not explicitly reveal the nature of Orebella’s offerings, a trademark application filed in 2022 sheds some light on the brand’s focus. The application includes scented lotions and oils for the body and face, hair care products, candles, fragrances, incense, and plug-in diffusers for aromatic oils. With a wide range of scented products, Orebella promises to cater to various sensory preferences and elevate self-care routines.
Building the Orebella Empire
Bella Hadid has been meticulously building her brand, leaving no stone unturned in her pursuit of excellence. In early February, she visited Ulta Beauty’s headquarters, sparking speculation among her fans about the nature of her secret project. The caption-free photos she posted from the visit only added to the intrigue, leaving her followers wondering about the surprises she had in store. Despite the enigmatic posts, Orebella’s Instagram account has already garnered over 26,000 followers, highlighting the anticipation surrounding the brand’s launch. Bella Hadid’s reputation as a style icon and her talent for captivating audiences on the runway have undoubtedly contributed to the buzz around Orebella.
Bella Hadid: A Multifaceted Entrepreneur
Orebella is not Bella Hadid’s first venture into the world of business. Aside from her successful modeling career, she is also the co-owner of Kin Euphorics, a non-alcoholic beverage brand. Kin Euphorics offers a range of sparkling botanical concoctions, catering to those seeking alternative options for socializing and relaxation. Bella’s involvement in the wellness industry through Kin Euphorics aligns perfectly with her vision for Orebella. Both brands prioritize self-care and holistic well-being, aiming to enhance people’s lives through their products. Bella’s dedication to promoting healthy lifestyles and her personal journey battling Lyme disease have undoubtedly influenced her decision to enter the fragrance and wellness industry.
Bella Hadid: A Fabulous Start to 2024
While 2023 saw Bella Hadid take a break from modeling to focus on her health, 2024 has been a remarkable year for her. In January, she graced the cover of Perfect magazine, showcasing her timeless beauty and captivating presence. Additionally, she recently embarked on a new romantic relationship with equestrian Adan Banuelos, further adding to the excitement surrounding her personal life. Bella’s ability to balance her personal and professional endeavors is a testament to her drive and determination.
